This man built India’s largest solar business despite competition from China; is now clocking Rs 2,000 Cr revenue

When Hitesh Doshi started a thermal equipment trading business in Mumbai in 1989, he was simply looking to make ends meet and earn a living. Launching Mahavir Thermo Equip with a borrowed capital of Rs 5,000, Hitesh began trading temperature and pressure gauges. In a journey spanning 30 plus years, a period that also witnessed the company pivot to solar, Hitesh transformed his business into Waaree Energies – a leading PV module and panel manufacturing firm with 2GW capacity – a number that is steadily growing. {“requests”:{“csi”:”https://csi.gstatic.com/csi?”},”transport”:{“xhrpost”:false},”triggers”:{“adRequestStart”:{“on”:”ad-request-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afs_lvt.${viewerLastVisibleTime}~afs.${time}”}},”adResponseEnd”:{“on”:”ad-response-end”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afe.${time}”}},”adRenderStart”:{“on”:”ad-render-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ast.${scheduleTime}~ars_lvt.${viewerLastVisibleTime}~ars.${time}”,”qqid”:”${qqid}”}},”adIframeLoaded”:{“on”:”ad-iframe-loaded”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ail.${time}”}}},”extraUrlParams”:{“s”:”ampad”,”ctx”:”2″,”c”:”${correlator}”,”slotId”:”${slotId}”,”puid”:”${requestCount}~${timestamp}”}} In an exclusive interview with SMBStory, he says: “According to the MNRE, we have the highest installed capacity of solar module manufacturers in India, followed by the likes of Adani, Vikram, etc. Last year, in a pandemic-hit market, we recorded Rs 2,000 crore turnover. Now, we are increasing our capacity to 5GW by December 2021, and hoping to triple our revenue.” Hitesh and his company Waaree are playing in a market dominated by Chinese imports, and his story is one of championing local Indian manufacturing of solar PV modules and panels. {“requests”:{“csi”:”https://csi.gstatic.com/csi?”},”transport”:{“xhrpost”:false},”triggers”:{“adRequestStart”:{“on”:”ad-request-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afs_lvt.${viewerLastVisibleTime}~afs.${time}”}},”adResponseEnd”:{“on”:”ad-response-end”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afe.${time}”}},”adRenderStart”:{“on”:”ad-render-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ast.${scheduleTime}~ars_lvt.${viewerLastVisibleTime}~ars.${time}”,”qqid”:”${qqid}”}},”adIframeLoaded”:{“on”:”ad-iframe-loaded”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ail.${time}”}}},”extraUrlParams”:{“s”:”ampad”,”ctx”:”2″,”c”:”${correlator}”,”slotId”:”${slotId}”,”puid”:”${requestCount}~${timestamp}”}}

Hitesh’s early days as an entrepreneur were all about facing and handling rejection. His young business, which went from trading to manufacturing temperature and pressure gauges, had no credibility in the market and found it difficult to land customers. “Such products were used in boilers of industries, and nobody wanted to try a new product which could potentially lead to a high-risk incident or accident. If the gauges did not show accurate readings, it could lead to a boiler bursting and causing big losses in terms of human lives, capital, batches of chemicals and raw materials, property damage, etc,” he explains. {“requests”:{“csi”:”https://csi.gstatic.com/csi?”},”transport”:{“xhrpost”:false},”triggers”:{“adRequestStart”:{“on”:”ad-request-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afs_lvt.${viewerLastVisibleTime}~afs.${time}”}},”adResponseEnd”:{“on”:”ad-response-end”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afe.${time}”}},”adRenderStart”:{“on”:”ad-render-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ast.${scheduleTime}~ars_lvt.${viewerLastVisibleTime}~ars.${time}”,”qqid”:”${qqid}”}},”adIframeLoaded”:{“on”:”ad-iframe-loaded”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ail.${time}”}}},”extraUrlParams”:{“s”:”ampad”,”ctx”:”2″,”c”:”${correlator}”,”slotId”:”${slotId}”,”puid”:”${requestCount}~${timestamp}”}} Market entry barriers such as long lists of approvals and certifications for the gauges added to the challenges. It took over seven years for Hitesh to build credibility and efficiency in his manufacturing business and address the challenges. Strategic tie-ups with Dwyer Instruments (USA), Keller (Switzerland) and other international manufacturers helped, and so did a NABL (National Accreditation Board for Testing and Calibration Laboratories)-accredited testing lab.

Meet a new Hero every week – Get inspiring stories of entrepreneurs building Indian brands Please fill in this field. {{#error}} {{error}} {{/error}} {{^error}} Something went wrong. Try again later {{/error}} Solar panels made by Waaree

By 2007, Hitesh’s business was exporting to the US and Canada, and seeing success in the thermal equipment market. However, he was still on the lookout for new business opportunities, and this is when he came across solar, which was still in its nascent stage in India. {“requests”:{“csi”:”https://csi.gstatic.com/csi?”},”transport”:{“xhrpost”:false},”triggers”:{“adRequestStart”:{“on”:”ad-request-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afs_lvt.${viewerLastVisibleTime}~afs.${time}”}},”adResponseEnd”:{“on”:”ad-response-end”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”afe.${time}”}},”adRenderStart”:{“on”:”ad-render-start”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ast.${scheduleTime}~ars_lvt.${viewerLastVisibleTime}~ars.${time}”,”qqid”:”${qqid}”}},”adIframeLoaded”:{“on”:”ad-iframe-loaded”,”request”:”csi”,”sampleSpec”:{“sampleOn”:”a4a-csi-${pageViewId}”,”threshold”:1},”selector”:”amp-ad”,”selectionMethod”:”closest”,”extraUrlParams”:{“met.a4a”:”ail.${time}”}}},”extraUrlParams”:{“s”:”ampad”,”ctx”:”2″,”c”:”${correlator}”,”slotId”:”${slotId}”,”puid”:”${requestCount}~${timestamp}”}}

Since pivoting to solar, Waaree has not looked back. Despite working in a Chinese-dominated market, the business has steadily increased its capacity to 2GW.

‘With initiatives such as Make in India and Aatmanirbhar Bharat, we have boosted our local production of solar PV modules. The market is highly competitive, and as always, we have stayed abreast of other companies’ plans, government policies, emerging technologies in the space, and more,” Hitesh says.

He adds that although most raw materials are available in India, suppliers cannot meet Waaree’s scale of requirements.

“For instance, we require a lot of glass and in India, we have only one company – Borosil – which makes the glass we need. Borosil also supplies to other solar brands, and we mostly only get about 25 percent of our requirements from them. Thus, we are forced to import the rest.”

Once manufactured, the solar PV modules and panels are sold to customers such as schools, colleges, hospitals, or others that want to install rooftop solar, as well as enterprises that want to set up solar plants and parks, and sell the electricity to state-run electricity boards.

“At a solar park, 1MW equals around 3,500 panels. We have installed 4GW so far at solar parks, which amounts to around 14 million panels,” Hitesh explains.

He adds that while it doesn’t directly sell to B2C customers, Waaree has set up a network of over 350 franchised outlets that deal with end-consumer requirements of rooftop solar for homes.

“Our customers feel more comfortable dealing with an Indian company with Indian owners. For B2B clients, it can be difficult to deal with Chinese companies who may not understand English or know their requirements. Due to price fluctuations of raw materials, some Chinese brands may negotiate or not honour their contracts. All these factors give customers more confidence in Waaree,” Hitesh says.

Inside Waaree’s plant at Tumb

ALSO READ

How this four-decade-old company has gone from manufacturing pumps for farmers to a water solutions brand